RESPONSIBILITIES
Web Design, Visual Design, Branding
Tools
WordPress, Visual Studio Code, Figma, Photoshop
TIMELINE
3 months
The Challenge
Contents restoration is an unfamiliar service for most homeowners. People usually discover companies like Swift Content Services during one of the most stressful moments of their lives after experiencing fire, water, or mold damage.
The challenge was creating a website that could:
Instantly build trust
Explain a confusing insurance process
Clearly communicate specialized services
Generate qualified leads
Feel professional enough for insurance partners while remaining approachable for homeowners
The Approach
Build Trust
Create a polished identity that feels established and credible to homeowners and insurance professionals.
Simplify
Translate an unfamiliar restoration process into clear language, visual storytelling, and easy-to-understand service pages.
Drive Action
Create clear conversion paths that make it easy for customers to understand their options and contact SCS.
Branding
Swift Content Services started with zero content so I was responsible for creating a brand they were happy with. The client showed examples of what they liked and I took the input and created their visual identity.
Logo Design
Iconography
Color Palette
Typography
Heading
Lexend Semibold, 42px
Body Font
Lexend Regular, 16px
Truck Branding
Structuring the Website
Swift Content Services asked for easy navigation and a user friendly experience for homeowners seeking information about restoration services, so I presented a simple, straightforward sitemap.
Design Mockups
The client was presented with a couple of design options
Highlight Feature
Simplifying an Unfamiliar Process
Problem: The team at Swift Content Services wanted an easy way to breakdown the restoration process since most homeowners have never experienced contents restoration and don't know what happens after their belongings leave their home.
Solution: I translated the restoration workflow into a visual step-by-step roadmap that helps customers understand where their belongings are, what happens next, and when they'll be returned.
